Qatar’s e-commerce sector is growing rapidly, expected to grow to USD 3.2 billion by 2022. The current pandemic makes the sector grow even faster. This provides significant opportunities for companies to conduct business in the sector. Below, we explain the marketing strategy for ecommerce in Qatar.
Search Engine Optimization
Search engine optimization, more popularly known as SEO, is a very crucial part of an e-commerce business. Put simply,, it is the factor that affects an ecommerce website’s rank in the search engine results. The higher the ranking, the more likely the website will get traffic as the website is more visible.
Customers are usually ready to buy already when they search for a certain product on a search engine. SEO is what tells them that your store exists. Optimizing your e-commerce website will bring in more traffic as well as improve user experience.
There is no doubt that social media plays a significant role in e-commerce. This is why social media presence is important as it is estimated that over 70% of adults online use social media. Having social media presence allows you to reach your target market easier.
Social media can also be used as a platform on which customers can give reviews and feedback to your products. If your customers like your products, they are more likely to share and tell others about them on social media. Positive reviews build trust among prospective customers.
Marketing Strategy for Ecommerce: Content Marketing
The next Qatar market strategy for ecommerce is content marketing. This one is related to SEO. Content marketing is when you create and share valuable content online. Content marketing can be product page content, blogging, video content, guides, and ebooks, to name a few.
The higher the quality of the content is, the better. Search engines like quality content. Distributing such content will help to improve your website’s ranking. It also helps to convert prospective customers into loyal customers.
Email marketing is a viable ecommerce marketing strategy as well. If your content marketing strategy is solid, email marketing can be an excellent complement. Email marketing can include sharing the latest posts and updates, coupon offerings, new products promotion, newsletters, and contests.
It is an effective strategy to drive traffic, click, and purchase. All three are important metrics for any e-commerce business. The best part about this strategy is that it can be automated and targeted. Just be careful in adding visitors to your mailing list as not everyone welcomes commercial email in their inbox.
Guess Post and/or Influencers
Doing guest posts will help you to extend your reach to other publications and blogs. As you put your content in front of a new audience, you are likely to get key links back to your website. To increase the likelihood, only submit high-quality posts to high authority publications.
You can also have influencers to do influencer marketing for you. This also extends your reach to a new audience. This can be very effective if the influencers are the people that your target audience follows.Qatar’s e-commerce sector is growing and will continue growing in the foreseeable future. Although this provides significant opportunities for ecommerce companies to thrive, a proper marketing strategy for ecommerce is necessary if a business is to thrive.